Let's pretend we're in sub Paolo Brazil looking at a building looking at this
picture will help. It's the home of a fine modern newspaper.
Let's go inside and look around every newspaper in good standing has an editor
and publisher. As August said to an editor and publisher yet. Is this he yes.
The reception room which at the moment we seem to have all to ourselves.
Or is the library crowded the staff is so busy getting out the paper
that no one has time to read.
And the business office however the boys are busy probably scrutinizing reporters
expense account. On the advertising department. Here's where they have to work.
No ads no buy for another must on any sheet the sports department wants an
auditorium. Yes but just now it's crowded with little man who aren't there.
There's a special edition of this paper for children.
United States papers please copy.
The art department the business in hand here is not art with a capital A
but just pictures
and more pictures pictures for the news section pictures for the ads pictures for
the comic strip
and then the city room where the reporters do the sitting down part of their job.
And their boss the city editor used by radio.
You a plane carrier so take this to the death of the assistant editor gets the flag
the journalistically will start spinning word goes to the rewrite desk a story
right away on that plane carrier and have a picture of
that ship board is this from ARG very well they look and of course they'll have
that plane carrier a good newspaper Mark you have on file in pictures
or clippings are cuts everything from A to Z.
Animals boxer's calamities debutantes excavations floods gerbils hanging's Indians
judges Kings lumber murderers nitroglycerin opera's petroleum quintuplets Roosevelt
studying tapestries uprisings vultures winds axes marking spots youngsters
and zebras so they have the plane carrier. Yes.
While the morgue is getting out of the picture of
that ship the photo engraving room is getting ready to change it from a photograph
to something you can put on a press and print to it first step.
Photographing the photograph on glass the photographic image is
transferred to a sensitized zinc plate the plate then has to have the non printing
parts of its surface removed. This is done by chemical action.
There are some plates all nicely eaten away in the right places ready for trimming
and then for insertion in the printing far to obtain white spaces
when the picture is printed the plate is routed in this fashion.
Meanwhile somebody upstairs has been busy at a typewriter doing a story
and good vivid Portugese all
that plane carrying the first take should be ready by now here it is
a copy goes to the line of type operated.
As he presses the keys the machine casts the story into tight each line in a single
solid piece called a slug inside the machine are make receivers are moles hurrying
into place to form the letters and then hustling back again.
And molten lead down a vast deal of ingenious mechanisms speedy accurate
typesetting machines and the speed
and accuracy of the men who run them these make possible the modern newspaper.
Now that a couple of hundred stories of come off the line a type machine
and I have tones and line cuts are all made and trimmed
and everything is nicely assembled on the makeup table.
Are they ready to go ahead
and run off the edition there me no this is not the lead.
They'll print from
after the farmers are locked they go to the stereotyping department a
blank matrix is laid over the type and picture then all the lead
and zinc locked up in the farm makes an impression
or decided impression sixty two tons of it on that blank made everything on
that page type pictures
and all is now reproduced on the make now will it print the paper.
Oh not yet don't be so impatient
the matrix goes into a casting machine more molten lead this in there somewhere.
Now the whole page reading matter pictures and all is cast into lead again.
Now they'll have something to print to it
that is pretty soon the castings first go to
another machine where they're trim to just the right size for the press does all
this. Seem to you. Fussy and time consuming
but hell it all goes faster than you can say why.
The goal rather noting
the press nearly time for the first edition to be on the street after starting
rolling pretty soon.
But what a late print on can't have newspapers without newsprint Where is the paper
paper sure there's paper and lots and lots of it.
About twenty rolls of it for each edition.
While editors and reporters and proofreaders on the line of diapers
and photographers and graves
and all the others have been putting the addition together some of the other boys
have been loading the presses with paper deadline for starting the first edition
for the presses is high noon.
Everything is about reading on this moment repeated every day in any big newspaper
office is like
that pleasantly exciting moment in the theater just before the curtain goes up.
Largo.
It's noon o'clock sayso the sirens say so people outside waiting for newspapers all
know so why start those presses rolling.
So the big daily grist of news goes through the milling rolling presses more games
for Russia on the eastern front man you know us who will pick to win the fourth
today at the Jockey Club U.-Boats off the coast quadruplets born in Chile Churchill
gets a confidence vote in common dogs barking saves a day in Rio five so nearly
tomorrow you do want to engage to be married nine German generals suddenly taken
ill. Lots of news.
Big news trivial news tragic news amusing news world shaking news all sorts of news
for a news hungry world.
So it is here in Sao Paulo as it is in any other big city where the press is free
and where the people who turn out newspapers know their trade.
This is some follow but it might as well be Boston or Indianapolis or Dallas
or for a school.
If this looks like the way things are done in Chicago or Detroit.
That's because this town of Sao Paulo in Brazil is energetically alive with high
power South American progressiveness Where is the fastest growing city in the
Western Hemisphere in the United States.
Most of it's the same some Paulo in Brazil a million two hundred thousand people
and fifty thousand more of them each year Modern commercial
and industrial life abounds in some power as in no other place in South America.
No wonder they need brisk up to date journalism
and they get it are
said to is much more than a local Some follow paper.
It covers a wide field by airplane. And by train.
It goes to all parts of South and Central America and
that is for distribution within Brazil.
F I M pronounced seem being as you guessed this Portuguese are
the end.